Shane Gray

Shane Gray

A veteran of technology business development and strategy with the uncanny ability to distill a complex issue into something that is clearly understandable, Shane has helped hundreds of businesses meet their objectives and grow. He jumped into the HRTech arena in 2014 with Clinch and established the firm as one of the hottest entrants in the Talent Engagement and Marketing sector.

Author's Posts

Familiarise yourself with the new EU general data protection regulation (GDPR) - 2 hour read

Shane Gray

The EU general data protection regulation 2016/679 (GDPR) will take effect on May 25 2018.

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Topics: gdpr, privacy, data protection

How to get started with a search engine optimization (SEO) strategy for career sites and jobs.

Shane Gray

Several years ago I spent some time consulting into a Yellow pages online directory business. The emergence of Google as first port of call to answer someone's day to day queries like "Where will I find a lawyer in Manhattan" had necessitated a shift in strategy. The game plan was to optimise the directory to capture the lion's share of the page one results pages and then pass that traffic on to the lawyer or plumber who was paying to feature their business on the directory. Sound familiar?

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Topics: Recruitment Marketing, Inbound Recruiting, SEO

Supercharge your sourcing efforts with a better career site

Shane Gray

You probably see the career site as an inbound recruitment component that’s in contrast to the outbound nature of your sourcing efforts. However, the reality is that the two are linked — whether you like it or not.

The following scenario will be familiar to many of you:

You’ve just spent the last day crafting and launching 50 highly personalized emails at target candidates. You’ve just had the best response rate ever and you’re feeling pretty happy that the campaign has been a success.

But did you ever stop and wonder what happened to those candidates who didn’t respond?

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Topics: Careers Website, Inbound Recruiting, Sourcing, career site, outbound recruiting

What is ZMOT and what has it got to do with Recruiting?

Shane Gray
In 2011, Google introduced us to the Zero Moment of Truth, or ZMOT, which described a revolution in the way consumers search for information online and make decisions about brands. Now six years later, Internet Search and ZMOT continues to grow unabated in importance and scale. It’s not surprising that this consumer behavior activity has extended into the jobseeker arena and is now mirrored by “career consumers.” Recruitment tactics need to evolve to keep up.
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Topics: candidate experience, recruitment-marketing-zmot

Behaviours: Active or Passive Candidates Anyone?

Shane Gray

When I first heard these expressions a couple of years ago I didn’t really know the difference between them or what really defined active or passive candidates.

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Topics: recruiting