Late last year, Clinch was asked to take part in the first ever 'Startuponomics International Summit' run by Google for Entrepreneurs in Dublin.
The invite promised two days of engaging, interactive lectures, and working sessions with renowned worldwide experts in behavioural economics.
I've been really interested in this subject for several years and I try to read any material I can get my hands on, so I quickly responded and changed a return flight from our Silicon Valley trip to make it back in time.
I believe that understanding a customer's behaviour can give you the edge you need when you are trying to build any type of business.
But it can he hard to get hands-on advice from people who have actually put this into practice.
When a subsequent email came to inform us that the course would be delivered by Dan Ariely, author of Predictably Irrational & Co-Founder of Irrationallabs.org, in conjunction with the behavioural economics team from Google, I was excited.
On the day, Clinch was joined by other Irish startups including Cleverbug.com, Click&Go.com, Episensor.com, FrockAdvisor.com, FullHealthMedical.com, Learnupon.com, Logentries.com & ViddyAd.com
Previous Startuponomics companies include the likes of Square, LinkedIn, Intuit, Warby Parker and Etsy: we were following in the footsteps of some big success stories.
The event covered a wide range of topics from Dan's work over the last few years.
Over the course of a hectic two days, we received presentations from Dan and the team from Google & Irrational Labs, helped by experts who had flown in from leading U.S. universities for the event.
Paying It Forward
I think everyone who attended agreed it was one of the most insightful and informative events they had ever been to.
I truly believe that everyone who is building a startup can benefit from understanding and ethically implementing the techniques we were shown over the course of the weekend.
That's why we at Clinch have decided to share what we learned in a series of blog posts over the coming weeks.
We'll explain some of the concepts as well as how we intend to put them into practice as we evolve Clinch's recruitment platform.
First up, “The Path of Least Resistance”, and more specifically, how it applies to inbound recruiting.
We have a range of topics to cover and if you stick with us until the end, we'll even explain how Dan effortlessly persuaded two seemingly rational CEOs of well known Irish startups to pay him well over face value for a one hundred euro note.
Hint: It's got nothing to do with the signature!
Shane Gray VP Sales Clinch
P.S. A big thank you to Google for Entrepreneurs, Anne Marie Farrell the Head of Google's Behavioural Economics unit, Dan and the team from Irrationallabs.org, plus all the mentors who flew in for the day, for looking after us so well.
Image with thanks to and copyright Peter Young.