How effectively are you handling lead capture at events?
When your company has a presence at a recruiting or careers fair, how do you keep track of the hundreds, if not thousands of candidates you meet?
More importantly, how easy is it for you, using your current processes, to follow up with those candidates and nurture the relationships that will ultimately lead to applications?
Clinch’s “kiosk mode” allows users to capture details for multiple candidates via one landing page, on a single device. This feature is perfect for recruitment events and career fairs, enabling the fast and secure capture of candidate information on your company laptop or tablet.
What’s more, using the Clinch easy page editor and customizable call-to-action features, you can create a fully-branded experience and add a form that asks for as much or as little candidate information as you need.
In the example below, you can see how Clinch customer, Appian, built an eye-catching landing page, complete with their own branding, to attract and capture leads at a University of Virginia campus recruiting event earlier this month.
The page is simple, following an hero image + event description + CTA recipe that has proven to be effective at driving conversions.
Appian’s campus recruiting team then added a form-type call-to-action which they customized to include the candidate’s graduation year.
It’s worth noting that every field in this call-to-action is searchable in the Clinch CRM, making it easy to find, segment, and deliver targeted messaging to, all those graduating in 2018, for example.
If you're a Clinch customer, activating kiosk mode on your laptop or tablet is easy. For step-by-step instructions, click here.
As the creator of "more intelligent career sites," Clinch puts alot of emphasis on candidate behavioral analysis — understanding how long someone has been engaging with your career site, what content they're looking at, etc. This information enables employers like you to make smarter, more effective hiring decisions.
In order to understand candidates' behavior pre- and post-event, we must connect their prior and future activity on their device with the person who entered their details on the public device — your company's laptop or tablet.
Ahead of the event, set up a workflow that includes the completion of the CTA on the relevant landing page as the trigger, and the message send as the step. Then, when a candidate completes that CTA on the specific page, the Workflow will activate and they will receive —to their personal email— the personalized message with tracking link. Once they click on that link using their personal device, the connection is made and you can view their past and future engagement with your career site.
For more on Workflows in Clinch, click here.
Clinch delivers a better, more intelligent career site, helping companies like yours personalize the candidate experience for an improved visitor-to-applicant conversion rate of up to 30%.