"While we were doing well prior to Clinch being implemented, we are now getting more traffic beyond my expectations. It’s a phenomenal vehicle.”— Head of Talent, Company X.
A leading specialty U.S. retailer, founded in 2000 and headquartered in Atlanta.
With almost 100 stores already across the U.S., the company is growing rapidly. In 2017, its talent acquisition team was on the lookout for a recruitment marketing and CRM solution that would enable them to promote their employer brand and generate a healthy volume of qualified candidates to support its growth as a result.
After considering multiple options, the company chose Clinch — the software platform that leverages machine learning and candidate behavior analysis to bring you a more intelligent career site and higher conversion rate.
Implementation and effect
In just 30 days, Clinch delivered a new-look career site optimized for conversion, and in the months that followed, has proved its potential as a recruitment marketing platform through which a busy recruitment team can successfully guide the candidate journey from beginning to end; from “attract and engage” to “nurture and convert” — from first touch to apply.hot
Since rolling out their Clinch careers site in June 2017, the client has seen an increase to 48% in their views-to-starting application conversion rate,** outperforming industry averages of 8.5% by 400%. At the time of writing, the team has welcomed 40,000 new candidates into the Clinch CRM, and clocked up over 50,000 application starts. They have also seen their top-of-the-funnel NPS increase steadily to where it is now, at 78.
The company's Head of Talent had this to say:
“Having a CRM platform for recruiting should be on every Talent Acquisition leader’s strategy board. We are moving along with the digital world that we live in and having the ability to reach our candidates and engage them is top of the list in our strategy. Clinch makes that possible.”
For more insight into how this leading U.S. retailer leveraged Clinch to effect positive change in their talent acquisition efforts, request your copy of the case study now.
** N.B. At the time of compiling the case study, the client's ATS was unable to pass back data on the number of applications completed. A new ATS, just recently deployed, will give us that information and the client's case study will be updated in due course to reflect those stats.