Work is the curse of the drinking classes

Paddy O'Grady

Oscar Wilde, in a play on Karl Marx’s words, remarked that “work is the curse of the drinking classes”. In doing so, Wilde captured the contrast between the workplace as a place of boredom and stress, and the convivial atmosphere of the pub wherein friends gather to socialize and have fun. Yet the nature of work has changed since the 19th century; the modern manager takes a holistic approach to the individual employee, aligning work with the employee’s requirements. The same can be said of the recruiter.   

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Topics: Content Marketing for Recruiters, Company Culture, Careers Website, Employer Branding, job descriptions, EVP, targeted content, candidate persona

10 Best Practices for a Successful Recruitment Marketing Campaign

Maura McElhone

Today’s candidate does not make the application decision lightly. It doesn’t happen on a whim. Instead, candidates are doing their homework — researching companies, seeking information on what that organization is like as an employer long before they even consider making a formal application.

Candidates expect an openness, and a willingness on the part of the company to deliver the kind of information and insight they require to make their decision. They are thinking and acting like consumers in the pre-purchase stage.

As a result, recruiters are having to think and act like marketers in order to compete for and attract the best candidates.

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Topics: Recruitment Marketing, Content Marketing for Recruiters

Job descriptions: corporate claptrap or candy for candidates?

Maura McElhone

Job descriptions. Love them or loathe them, there's no denying that they form an essential part of the recruiter's arsenal.

But is there more to job descriptions than meets the eye? In this age of recruitment marketing, when the talent you attract is only as good as the content you distribute, are you giving job descriptions the attention they need in order to deliver the best candidates?

Or are you shooting yourself in the foot by continuing to treat job descriptions with apathy, at best?

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Topics: Recruitment Marketing, Content Marketing for Recruiters, recruiting content

The content crime that's crippling your candidate experience

Maura McElhone

I love to talk "content." As a writer for Clinch, I'm especially interested in the role content plays in recruitment marketing. I regularly read around the subject and while not strictly recruitment marketing-focused, one of my favorite blogs is Copyblogger

Recently, Copyblogger shared a "A Brief Guide to Fixing Your Old, Neglected, and Broken Content."

Events and Listings Need Love, Too

After outlining why you should bother fixing "old, broken, and neglected content" at all, and explaining how to go about doing that, the article lists 10 specific types of content that often fall into that "old and broken" category.

Topping the list, is "Past Events." My "relevant to recruitment marketing" radar immediately went off. 

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Topics: Recruitment Marketing, Content Marketing for Recruiters, recruiting content

Recruiting Wrap-Up: Content

Maura McElhone

Welcome to the second "Recruiting Wrap-Up" by Clinch.

Each week, we're bringing you a selection of quality content on a specific theme related to recruitment marketing.  

We kicked things off with our Wrap-Up on Employer Branding, and this week, we're putting the spotlight on the cornerstone of every recruitment marketing campaign — the content itself. 

Get informed, be inspired, and enjoy this collection of articles, infographics, and video from a variety of trusted sources and authority voices from the worlds of recruiting and HR.

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Topics: Recruitment Marketing, Content Marketing for Recruiters, Inbound Recruiting, recruiting content