People have transformed how they seek out employment opportunities. Candidates today think and act like consumers, researching employers in the pre-application stage as they would products in the pre-purchase stage.
When it comes to applying for a job, candidates want to feel that they are making an informed decision. They want to know what it’s like to work for that employer ahead of time, and to feel that they have developed a relationship with that organization.
A company that can fulfill those needs creates a positive candidate experience, strengthens its employment brand, and establishes itself as an employer of choice.