Clinching Millennial Candidates with Corporate Social Responsibility (CSR)

Paddy O'Grady

 

 Why CSR matters

“Is the business of business really just business? Is business all about profit? Or is business capable of being something more? You are the future business leaders so you will decide.”

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Topics: Employer Branding, employment brand, CSR, Corporate social responsibility, Millennials

Why the "recruitment is marketing" debate needs to stop

Maura McElhone

The “recruitment is marketing” debate has been tried and tested to the point of now being tired. Some would argue that it’s inaccurate to begin with — that it’s a generalization that doesn’t take into account the fact that in recruiting, marketing tactics aren’t used beyond the attraction phase.

I disagree.

Marketing, in its simplest form, adheres to a model of “attract, engage and convert.” Between the earlier stages of the consumer journey you have “nurture” — a communication stage that focuses on progressing the “lead,” or in recruitment terminology, “prospect,” along the hiring journey.

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Topics: Recruitment Marketing, Employer Branding, employment brand

Making Your Employment Brand - Human

KC Donovan

As more and more companies begin to realize that promoting their businesses effectively means engaging and interacting with customers as opposed to simply broadcasting marketing messages, this presents a very real opportunity that didn’t exist previously for recruitment to involve themselves.  

As most in corporate HR know, marketing folks look at employment branding as a practice that is beneath them. Rarely is the marketing team interested in providing any support for this endeavor.  Sure, in the proactive and forward-thinking companies this is not the case, but throughout the far majority of US businesses, this is prevalent.

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Topics: Employer Branding, employment brand

Top 17 for 2017: Employer Brand Trailblazers

Maura McElhone

In what’s becoming an annual tradition of ours, Clinch is delighted to reveal its 17 Top EB influencers for 2017. This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand.

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Topics: Employer Branding, employment brand, employer brand

Employer Branding: 16 Top Influencers for 2016

Maura McElhone

Understanding and knowing how to communicate your employer brand is key to a successful recruitment marketing campaign. But figuring out what kind of content is best for reaching and engaging candidates, as well as where and when to share that content so that it will be of most benefit to your talent acquisition efforts, can be tough.

Here, in alphabetical order, and including recommendations by those in the know, are 16 of the top Twitter accounts to follow for advice, insights, and general conversation on all things EB. 

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Topics: Employer Branding, employment brand