Making Great Employee Videos & Winning Approval to Use Them

KC Donovan

The Recipe

  • 3 x Company topics/questions any employee will have positive things to comment on
  • 15 x Employees prone to sharing opinions
  • 1 x Email requesting employees to share opinions/comments
  • 1 x Smartphone video camera
  • 1 x Spreadsheet column full of recurring Glassdoor comments
  • 1 x Spreadsheet column listing the employee transcribed answers
  • 1 x Video editing software (simple to use iMovie, WeVideo, MovieMaker, etc.)
  • 1 x Executive or Sr. Management decision maker
  • 1 x Company career page
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Topics: Inbound Recruiting, employee generated content, video

How to get started with a search engine optimization (SEO) strategy for career sites and jobs.

Shane Gray

Several years ago I spent some time consulting into a Yellow pages online directory business. The emergence of Google as first port of call to answer someone's day to day queries like "Where will I find a lawyer in Manhattan" had necessitated a shift in strategy. The game plan was to optimise the directory to capture the lion's share of the page one results pages and then pass that traffic on to the lawyer or plumber who was paying to feature their business on the directory. Sound familiar?

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Topics: Recruitment Marketing, Inbound Recruiting, SEO

Supercharge your sourcing efforts with a better career site

Shane Gray

You probably see the career site as an inbound recruitment component that’s in contrast to the outbound nature of your sourcing efforts. However, the reality is that the two are linked — whether you like it or not.

The following scenario will be familiar to many of you:

You’ve just spent the last day crafting and launching 50 highly personalized emails at target candidates. You’ve just had the best response rate ever and you’re feeling pretty happy that the campaign has been a success.

But did you ever stop and wonder what happened to those candidates who didn’t respond?

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Topics: Careers Website, Inbound Recruiting, Sourcing, career site, outbound recruiting

Why effective recruitment and sourcing starts with your careers site

Maura McElhone

There is a common misconception that most visitors to your career site are there to look and apply for jobs. In reality, the candidate journey begins with a search for jobs via Google or Indeed. When job seekers want more information on what it's like to work for a particular organization, that is when they turn their attention to the careers site.

As the next important stage in the candidate journey, the career site is central to the candidate experience and is therefore also highly influential in shaping your company's employment brand. Whether it's one page or a collection of pages, your careers site can make all the difference to whether or not the right candidate makes the decision to demonstrate their interest in your organization as a potential employer — which is why it’s in the best interests of both recruiters and sourcers to ensure that their organization's career site meets a particular standard.

The following is a list of best practices to observe when building a careers site designed to facilitate faster, more effective candidate sourcing and recruiting:
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Topics: Inbound Recruiting, recruiting, candidate experience, career site

If you post it, they will come? Why employers playing the waiting game are already losing

Maura McElhone

In recent weeks, it emerged that half of employers “wait for job seekers to apply to open positions.” According to CareerBuilder’s 2016 Candidate Behavior study, 52% of employers prefer that candidates come to them. 

It’s a worrying statistic that suggests a lack of proactivity on the part of many employers looking to hire. 

Of course, these employers might, in their defence, argue that this is the age of inbound, and, as the name suggests, doesn’t that speak to candidates taking the lead in demonstrating their interest in your organisation?

They’re not wrong, however, it’s important to realise that inbound happens in response to an initial outbound effort. In recruiting, as in life, you get what you give. If you want qualified candidates, you need to set the wheels in motion on a strategy to attract and convert those people. That means, making recruitment marketing a central process in your talent acquisition plan.

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Topics: Recruitment Marketing, Inbound Recruiting, recruiting content