In recent weeks, it emerged that half of employers “wait for job seekers to apply to open positions.” According to CareerBuilder’s 2016 Candidate Behavior study, 52% of employers prefer that candidates come to them.
It’s a worrying statistic that suggests a lack of proactivity on the part of many employers looking to hire.
Of course, these employers might, in their defence, argue that this is the age of inbound, and, as the name suggests, doesn’t that speak to candidates taking the lead in demonstrating their interest in your organisation?
They’re not wrong, however, it’s important to realise that inbound happens in response to an initial outbound effort. In recruiting, as in life, you get what you give. If you want qualified candidates, you need to set the wheels in motion on a strategy to attract and convert those people. That means, making recruitment marketing a central process in your talent acquisition plan.