Recruiting millennial women? How to optimize your career site and drive conversions

Maura McElhone

In my last post, I highlighted the need for employers to recognize that a majority of millennial women are seeking a work/life arrangement that both speaks to their sense of worth and caters to their individual needs set.

With this awareness and understanding in place, the next step is to look at the mechanisms and methods you’re employing to reach your target audience and deliver your message.

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Topics: career site, Millennials, women in the workplace, landing pages

Want to engage and retain millennial women in the workplace? Give us wings to fly

Maura McElhone

At this very moment, millennials (those born between 1980 and 1995) make up the largest share of the workforce, with millennial women alone projected to form approximately 25% of the global workforce by 2020. While much has been made of the propensity for women within this demographic to leave their jobs, the reality is, millennial women are only ever so slightly more likely than men (67% to 64%) to leave their employers within the next five years, according to a recent study by Deloitte.

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Topics: Millennials, women in the workplace, employee engagement, employee retention

Clinching Millennial Candidates with Corporate Social Responsibility (CSR)

Paddy O'Grady


 Why CSR matters

“Is the business of business really just business? Is business all about profit? Or is business capable of being something more? You are the future business leaders so you will decide.”

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Topics: Employer Branding, employment brand, CSR, Corporate social responsibility, Millennials