Convert more candidates with targeted content

Maura McElhone

In this age of inbound recruiting, content is the primary means by which you engage and build a relationship with your candidates. From social media posts and landing pages to email marketing and blogs, each one of these content elements provides a valuable opportunity to connect and communicate with prospective hires. 

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Topics: Recruitment Marketing, recruiting content, candidate experience, targeted content, collaboration

[WATCH] Matt Charney's top 5 metrics for measuring recruitment marketing success

Maura McElhone

By now, everyone knows that mastering recruitment marketing is in the best interests of your business.

Not only does effective recruitment marketing help you attract, engage, source, and convert qualified talent, it impacts your consumer brand, too, and when done right, boosts the bottom line. 

But what does success in recruitment marketing really look like at a fine-grained level? How can it be measured?

In his latest video for Clinch (below), Matt Charney shares his top 5 critical metrics for gauging recruitment marketing success.

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Topics: Recruitment Marketing, recruiting

eBook: Recruiting challenges in financial services and how recruitment marketing can help

Maura McElhone

Following the global financial crisis of 2008, banks and other financial services organisations felt the sting as those candidates who previously only had eyes for them, turned their attention to employers in the areas of tech, fast moving consumer goods, and life sciences, seduced by cool company cultures and better job security.

Things have improved notably in recent years, but talent acquisition teams in the financial services sector are still struggling to attract, convert, and retain the people they need to guarantee their future success. 

In an effort to find out why, and identify ways that recruitment marketing can be used to improve the effectiveness of financial services talent acquisition, Clinch examined surveys and research reports and consulted industry experts.

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Topics: Recruitment Marketing, recruiting

[VIDEO] Lars Schmidt on bridging the gap between recruiting and marketing to benefit the bottom line

Maura McElhone

35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹

And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.  

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Topics: Recruitment Marketing, Employer Branding

[VIDEO] Matt Charney on the importance of candidate personas, PLUS our free guide on how to create a candidate persona for your organization

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In recruiting, those connections serve as the basis for a positive candidate experience, and they come about when your employer-branded content resonates with its target audience. Before you can create content that resonates, you need to know, at a deep level, who it is that you're talking to.

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Topics: Recruitment Marketing, Employer Branding, candidate experience, Sourcing